Data Lake Market Sales Revenue, Grow Pricing and Industry Growth
Global Data Lake Market: Introduction
Data lake is a centralized repository that helps to store all the structured and unstructured data at any scale. It offers the storage of data without having to first structure the data, and run different types of analytics. The analytics used within the data lake includes Machine Learning, Predictive Analytics, data discovery, and profiling.
Data scientists, data developers, and business analysts (using curated data) are the major end-users of data lake.

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Global Data Lake Market – Dynamics
Increasing Focus on Enhancing Customer Interactions within an Enterprise
The need for a platform which can store and manage the large volume of data with respect to customer information and behavior has increased due to the increase in competition across industries. A data lake can combine customer data from a CRM platform with social media analytics, a marketing platform that includes buying history, and incident tickets which can be used to improve the customer loyalty toward the company.
Improves Operational Efficiency
Internet of Things (IoT) introduces more ways to collect data related to processes such as manufacturing, with real-time data coming from internet connected devices. The need for operational efficiency with respect to cost and the data analytics has increased across the globe. A data lake makes it easy to store and run analytics on machine-generated IoT data to discover ways to reduce operational costs and increase quality.
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