Ip Telephony Market: Companies Look Toward Strategic Collaborations To Establish A Stronger Footprint
Some of the leading telecommunications and IP telephony providers are currently making efforts to offer advanced IP phones to consumers. By doing so these players aim for a strong footprint in the global IP telephony market , finds Transparency Market Research (TMR) in a new study. Moreover, cashing in on the latest technologies, several players are offering improved cloud-based telephony systems. Besides this, collaborations are a part of strategic activities conducted by various companies to attain lead in the global IP telephony market. For instance, in May 2017, one of the prominent telecommunications service providers – Optus collaborated with Broadsoft, which specializes in cloud software, to provide improved cloud-based telephony systems for medium and small-sized businesses, which offer fixed line services and hybrid mobiles. The effect of these strategies adopted by the leading players can be noted in the overall market’s trajectory. According to TMR, the global IP te...