Location Based Marketing Services Market - Increasing Penetration of GPS Equipped Smartphones and Internet
The global location based marketing services market features a largely consolidated vendor landscape with the presence of some large well-established players. Currently in a nascent stage, the market is poised to grow at a rapid pace in the upcoming years. Consequently, the entry of big and small players will serve to heat up competition and eat in share of established players in the market. Savvy players are also foreseen to enter into partnerships to establish a solid footing in the market. For example, electronics and technology companies in Asia Pacific are collaborating with Western location service providers to incorporate the latter’s technology into their products. South Korean electronics giant Samsung partnered with Foursquare Labs Inc. is a case in point. Key companies to name in the global location based marketing services market are Near Pte Ltd., Google Inc., Groundtruth Placecast, Scanbuy Inc., Foursquare Labs Inc., Groupon Inc., PlaceIQ, Shopkick Inc., an...