Athleisure Market: Strong Distribution Channels Expected To Provide More Convenience To Various End Users In The Global Market 2019 - 2027
Athleisure is a fashion trend of wearing casual and comfortable clothing that can be worn for exercise as well as normal day wear. Leggings, hoodies, denim jackets, canvas sneakers, and cotton caps are some of the examples of athleisure. Athleisure was introduced into the fashion industry in order to innovate something new in the market. Rising popularity of fitness resulted in many sports brands improvising clothes for athletic performance as well as for a leisure lifestyle. Giant athletic brands started to become more athleisure wear brands. As per Business Insider, in 2015, the retail industry growth remained flat whereas athleisure sales grew by 12%. Athleisure – Competitive Landscape The athleisure market is moderately fragmented with a few players garnering major chunk of the market share. These manufacturers have a presence through a network of distributors and suppliers worldwide. Contract manufacturing is the key for many large brands to meet the demand. Some of t...