Pet Grooming Market Competitive Strategies and Forecasts to 2024

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The pet grooming market is expanding at a firm pace owing to the accessibility of frequent moveable pet groomers who deliver pet grooming activities as per the convenience of pet owners. The pet grooming market is expanding rapidly owing to the cost and convenience of the mobile groomer facilities. The process is efficient and saves time, proving to be suitable for pets and pet owners and eliminates the need to stand in long queues. The process is cheaper as compared to grooming salons, which is likely to drive the pet grooming market over the forecast period.

Growing use of premium pet products and the concept of pet parents are the drivers of the pet grooming market globally. Adoption of pets by single parents or childless parents is likely to create opportunities of growth for the pet grooming market over the forecast period. Moveable vans which are used to offer such services act as an advertising medium, because mobile groomers can place the logo and name, contact information, and the services presented by their business on the van. The increasing business of mobile pet groomers is expected to fuel the growth of the pet grooming market over the estimated time period. 

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The pet grooming market has been segmented by product type into conditioners and shampoos, scissors and clippers, and combs and brushes. Conditioners and shampoos were the most dominant segment in 2015 and it is anticipated to remain so over the forecast period. Pet owners purchase various types of shampoos and conditioners for allergy prevention, odor control, color enhancement, protection of natural oils, and coat care among others. Increasing demand for safe and healthy products is expected to drive the conditioners and shampoos segment over the forecast period. 

Geographically, the pet grooming market is segmented by Europe, North America, Asia Pacific, Latin America, and Middle East & Africa. North America accounted for majority of the market share of the pet grooming market in 2015 and it is expected to remain so over the forecast period. Increase in pet ownership and cumulative expenditure on pets is driving the pet grooming market in this region. Adoption of premium and specialized products has been a major factor fuelling demand in the North America pet grooming market. The U.S. accounts for majority of the market share in this region. Europe accounts for a steady demand for pet grooming products owing to the changing consumer preferences for pet grooming products such as designer outfits, specialty shampoos, and holiday presents. Germany, the U.K. and Italy accounts for the majority of the market share of the pet grooming market in this region.

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