Mobile TV Market: Surge in Mobile Penetration Offers Asia Pacific Mobile TV Market Significant Boost
The global market for mobile TV is exceedingly fragmented and the top 10 players accounted for a mere 23.3% in 2015. These companies, namely Comcast Corporation, AT&T, Inc., MobiTV, Inc., Sky plc, Bell Canada, Verizon Communications, Inc., Bharti Airtel, Consolidated Communications, Orange S.A., and Charter Communications, do, however, enjoy a strong foothold in several regional markets and have set entry-level barriers rather high. “Large players have been expanding their regional reach and a strong brand name enables them to push their products in the mobile TV market and achieve a greater market share,” an analyst at Transparency Market Research states. A case in point would be Sky plc. The pan-European provider of on-demand internet streaming media, telephone, and broadband services acquired Sky Italia and Sky Deutschland services in 2014 to emerge as a leading player in the mobile TV market in Europe. The opportunity in the global mobile TV market stood at US$7.69 b...