Coronavirus’s Impact On Automotive Starter Market

Automotive Starter: Introduction

• Starter is an electric motor that provides power to rotate the crank of an internal combustion engine in a vehicle in order to start it. The starter motor is used to convert electrical energy that is stored in the battery into mechanical energy, which is necessary to crank the engine.
• The mechanical energy used for rotation of crankshaft starts the combustion process inside the engine and subsequently, powers the vehicle. When the vehicle ignition is switched on the starter engages and turns the crank in an engine. Simultaneously, the engine requires air for ignition of the fuel, and the starter helps draw air inside the engine, which in turn helps reduce the heat in the combustion chamber. 

Key Drivers of Automotive Starter Market

• Rise in demand for passenger vehicle and commercial vehicle and the application of alternator and starter motor in an electric vehicle, hybrid vehicle will help to boost the automotive starter market. Additionally, demand for fuel efficient vehicles is increasing and the fuel efficiency of a vehicle can be increased by reducing the weight of the vehicle. Consequently, various vehicle manufacturers are trying to develop light weight vehicles, which in turn is projected to propel the automotive starter market. Denso Corporation has developed light weight starter motor that is 40% lighter than the conventional starter motor, which is estimated to further boost the automotive starter market.
•  Knorr- Bremse Truck Services and SEG Automotive leading global supplier of starter motors and generators entered into a partnership to boost sale of automotive starter motor in Europe and Middle East& Africa, which in turn is estimated to propel the automotive starter market in these regions

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Asia Pacific and Europe to hold prominent share of Automotive Starter Market

• The automotive starter market in Asia Pacific expanded significantly owing to an increase in vehicle production in the region. Major developing countries including India and South Korea, have presence of major vehicle and engine manufacturers, which in turn is likely to drive the automotive starters market. Demand for vehicles in China is increasing due to large population and steady economic growth. This, in turn, is projected to boost the automotive starter market in Asia Pacific.
• Europe followed Asia Pacific in terms of share of the global automotive starters market. Various vehicle manufacturers based in Europe region are focused on the development of advanced technologies in vehicles, which in turn is likely to drive the automotive starter market in the Europe. Major Tier-1 suppliers who manufacture starter motors are based in Europe including Robert Bosch and Continental AG. All the factors mentioned above are likely to help to boost the automotive starters market in Europe.