Sanitary Napkin Market: To Experience Significant Growth During The Forecast Period 2018 - 2026
Female hygiene and health are major concerns across the world. Sanitary napkin is an absorbent item used by a woman during her menstruation cycle. Sanitary napkins are made of cellulose, plastic, and cotton. Manufacturers are expected to focus on untapped rural markets and increase their CSR (corporate social responsibility) activities related to women’s hygiene. Some of the major innovations in the sanitary napkin market include wings napkin, fragrant napkin, and quilting of the lining, panty liners, and reduction of pad thickness. Traditionally, sanitary napkins are made of hydrophilic wood pulp and rayon. These materials are slow to absorb fluids. Currently, manufacturers are using super absorbent polymers and also non-woven material which absorb fluid faster as compared to the traditional sanitary napkin. Furthermore, these materials minimize the thickness of the sanitary napkin. All these factors are expected to drive the sanitary napkin market during the forecas...