Facial Tissues Market: To Witness Exponential Growth By 2018 - 2026
Tissues started getting commercialized in the U.S. 150 years ago as a part of toiletries, initially as toilet paper. Gradually, the use of tissues widened to facial tissues. One of the significant evolutions in this sector was introduction of facial tissues under the Kleenex brand by Kimberly Clark Corporation. This introduction was aimed at replacing cloth towels with facial tissues for removing facial cold cream. Slowly, several companies introduced facial tissues as substitutes for disposable handkerchiefs. Though numerous brands including Puffs, angel Soft, and Scotties entered the facial tissues market , Kleenex remained a synonymous word for facial tissues for a long period of time. Presently, the facial tissues market is fragmented with presence of a large number of participants. Over the years, manufacturers have focused on gaining market share by emphasizing the product development in areas such as pattern, color, texture, scent, and finish. More advancements were ...