Proximity Marketing Solution Market - The Increasing Trend of Online Shopping Drives Demand
Proximity marketing is a system that utilizes location technology to directly communicate with customers via various devices such as smartphones and tablets. Significant growth in smartphone-enabled purchases is a major driver of the global proximity marketing solution market. According to Cisco's VNI Forecast, the total number of active smartphone users globally in 2017 was 4,300 million which is expected to rise to 6,700 million by 2022. Creative and robust mobile applications encourage strong user engagement. Browse The Report: https://www.transparencymarketresearch.com/proximity-marketing-solution-market.html Retailers are investing in the development of mobile marketing strategies and developing a consistent omni-channel experience for end-users. Consumers are willing to receive personalized marketing messages, promotions, and incentive programs from retailers. They are willing to interact with the retailers’ services through multiple touch points. In addition, the i...