Technology News & Trends

Intellectual Property (IP) is a valuable asset for an enterprise to advance its commercial success and enhance investor goodwill. Patents owned by enterprises give them an edge over other players in a market when new products are launched. IP assets such as designs and trademarks help a brand to set itself apart from the other products in the market. Thus, the legitimate protection offered by IP rights can convert intangible assets into valuable commodities and enhances a company’s bargaining power. Enterprises are emphasizing on their core competencies and are consequently selecting the outsourcing solution rather than the in-house option. In-house Intellectual Property (IP) or patent departments entail heavy cost and head count pressure. Major players have been entering into outsourcing agreements with companies. For instance, American Express entered into a US$ 4 Bn dollar arrangement with IBM Corporation. Moreover, Bank of America signed a US$ 4.5 Bn dollar outsourcing association ...