Connected Car Market: Rising Consumer Awareness to Play Big Role in Increased Demand
In the face of the rising demand for cars integrated with connectivity technologies, smart infotainment, safety, and alert systems, and the vast strides observed in the field of Internet of cars, a number of new players are foraying into the global connected cars market, observes Transparency Market Research in a recent report. As such, the level of competition has intensified and companies are required to focus more on the development of innovative products and solutions for the global consumer. A number of companies are seeking strategic partnerships with regional players to benefit from the rising set of opportunities provided by the increasingly affluent consumers in emerging economies across regions such as Asia Pacific and Latin America. Such collaborations could help companies collaborate their positions in relatively untouched regional territories. Some of the leading companies in the global connected cars market are Delphi Automotive, Mercedes-Benz, Audi, Microsoft Corp...