Technology News & Trends

According to experts from TMR, the global geofencing market is expected to gain revenue worth US$2 bn by the end of 2022. Experts project this growth to occur at a meteoric CAGR of 30% during the forecast period from 2017 to 2022. Transparency Market Research (TMR) notes that the global geofencing market is categorized by the presence of several large and small players operating in it. Thus, the competitive landscape of the market has underwent successive fragmentation. The rivalry between the potential players is likely to increase as they are creating cutting-edge solutions for addressing different needs of end-users. Many large-scale vendors are adopting aggressive marketing strategies for strengthening their position in the global geofencing market. A key strategy adopted by players in the global geofencing market to outshine their rivals involves constant product development facilitated through technological advancements. The competition among players is further getting inten...

According to experts from TMR, the global geofencing market is expected to gain revenue worth US$2 bn by the end of 2022. Experts project this growth to occur at a meteoric CAGR of 30% during the forecast period from 2017 to 2022.  Transparency Market Research (TMR) notes that the global geofencing market is categorized by the presence of several large and small players operating in it. Thus, the competitive landscape of the market has underwent successive fragmentation. The rivalry between the potential players is likely to increase as they are creating cutting-edge solutions for addressing different needs of end-users.  Many large-scale vendors are adopting aggressive marketing strategies for strengthening their position in the global geofencing market. A key strategy adopted by players in the global geofencing market to outshine their rivals involves constant product development facilitated through technological advancements. The competition among players is furt...

The global geofencing market is seeing active participation of tech companies keen upon creating cutting-edge solutions to address different needs of end users. Some such keen players that have made a mark in the competitive landscape are Apple Inc., Thumbvista, Mapcite, Swirl Networks, Inc., Simpli.Fi, Localytics, Mobinius Technologies Pvt. Ltd., GeoMoby, and Bluedot Innovation. Apart from product development and aggressive marketing strategies, such key players in the global market for geofencing are also going on to additional features such as geoconquesting – an upcoming advertising and marketing tactic in which consumers are poached from rivals by sending real-time messages on their locations. Networks deployed in geofencing can be broadly segmented into cellular and unlicensed low power technology. Of them, the cellular network is expected to majorly boost the global geofencing market through 2022. This is because, they are better at facilitating geofencing operations ...