Data Management Platforms Market: Trends, outlook and Opportunity Analysis 2018 - 2026
Data management platform is a central hub that stores huge volumes of data that is subsequently used by advertisers and marketers. The stored data needs to be organized, sorted, translated, and shared with the appropriate parties including marketers, publishers, and other businesses. This platform has the capability to manage and control any kind of information. The data management platform has several facilities such as data classification, data collection, data transfer, data analysis, and scalability. Data management platform enable users to target the customers anywhere, anytime during long term and real time campaigns. Apart from this, data management platform also offers some advanced features including audience segmentation, tag management, media integration, audience analytics, and campaign analysis. The global data management platform market is witnessing growth owing to growing demand for better data management by marketers and advertising agencies. Advertisers now purch...