Technology News & Trends

  According to a new market report published by Transparency Market Research the global   social TV market   was valued at US$ 996.4 Mn in 2016 and is expected to expand at a CAGR of 13.6% from 2018 to 2026, reaching US$ 3,492.7 Mn by the end of the forecast period. According to the report, North America was the largest contributor in terms of revenue to the social TV market in 2016. Broadcasters focusing on enhancing audience engagement in TV programs/TV content The social TV market covers the technologies or platforms that support communication and social interaction around TV. Broadcasters are using social media networks to enhance consumer engagement, traditional marketing campaigns, and promotions. With social media networks, entertainment companies can maximize their programming content by integrating broadcast-focused analysis tools across the world. This factor drives the global social TV market. Recent technological breakthroughs in broadband-delivered programmin...

According to a new market report published by Transparency Market Research the global social TV market was valued at US$ 996.4 Mn in 2016 and is expected to expand at a CAGR of 13.6% from 2018 to 2026, reaching US$ 3,492.7 Mn by the end of the forecast period. According to the report, North America was the largest contributor in terms of revenue to the social TV market in 2016. The social TV market covers the technologies or platforms that support communication and social interaction around TV. Broadcasters are using social media networks to enhance consumer engagement, traditional marketing campaigns, and promotions. With social media networks, entertainment companies can maximize their programming content by integrating broadcast-focused analysis tools across the world. This factor drives the global social TV market. Recent technological breakthroughs in broadband-delivered programming on personal computers and “smart” TVs further boosts the market growth. The global mar...