Over-the-top (OTT) Services Market to Collect Staggering US$3,538.04 Bn by 2025 with Growing Usage in Mobile Devices
The global over-the-top (OTT) services market has been projected in a report by Transparency Market Research (TMR) to witness a rising count of players focusing on inorganic growth strategies such as acquisition of smaller players to gain a competitive edge. However, some of them could also concentrate on improving their product portfolio to attain a position of strength in the market. Google, Apple, and Netflix are among the leading players of the industry. Other strategies anticipated to be practiced in the market are winning price advantages and providing products with high-quality features. The regional and global demand in the market could be catered to by a significant count of players operating in the industry. The analyst of this business intelligence study has also detected that developing a sense of brand image is essential to maintain a stronghold over the over the top services market. “A strong percentage of customers are repeated, and hence developing a loya...