U.S. Customer Communication Management (CCM) Market: Increasing Demand for On-demand and Interactive Solutions to Boost Growth
The U.S. over the years has remained one of the early adopters of the latest technologies. On account of this, the demand for customized communication solutions is considerably high, rendering the U.S. customer communication management (CCM) market h ighly competitive. As the existing retailers enjoy a strong presence, the market doesn’t provide much scope for the entry of new players, finds Transparency Market Research (TMR) in a new study. In addition, the market is reeling under the availability of substitutes, which makes sustenance of market share difficult key players. “Considering the scenario, the leading CCM vendors are focusing on offering diverse customized solutions by developing and integrated CCM software with cloud environment,” said a lead TMR analyst. Also the presence of several large companies has exacerbated the prevailing competition. Currently, companies such as HP Enterprises, Pitney Bowes Inc., OpenText Corp., and Adobe Systems Incorporated hold strong pos...