Mobile Advertising Market Analysis: An Objective Assessment Of The Trajectory Of The Market 2016 - 2024
The global mobile advertising market has a highly competitive and fragmented landscape observes Transparency Market Research (TMR). Some of the players operating in the global mobile advertising market are Amobee, Inc. (Singtel Limited), Apple, Inc. (iAd), Chartboost, Euclid Analytics, and Facebook, Inc. The mobile advertising market is a cost-sensitive market which requires high initial investment mainly for installation and implementation. This factor is creating an entry barrier for new entrants. The new entrants are entering into the market with mergers, acquisitions, and partnerships in the next few years. Also, some prominent players are taking part in these activities in order to expand their global reach and to gain substantial share in the global market. According to the TMR, the mobile advertising market was valued at US$ 13.05 Bn in 2014 and expected to reach the value of US$ 269.14 bn by the end of 2024 by expanding with the CAGR of 31.3% over the fo...