A2P SMS and API Market: Traditional API to Retain Dominance but Cloud-based Applications to Provide Most Promising Returns

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With smartphones becoming a ubiquitous product, industries such as tourism, retail, banking, financial services, and insurance (BFSI), healthcare, entertainment, and media are surging ahead to reach out to the vast base of mobile and smartphone users through A2P SMSs. By the end of 2014, half the world’s population had at least one mobile subscription, totaling to nearly 3.6 billion unique mobile subscribers. The numbers are expected to increase by over one billion by 2020 globally. Transparency Market Research analyst states that this factor will have a substantial impact on the overall development of the A2P SMS and API market in the next few years.

The global A2P SMS API market is projected to expand at a 4.1% CAGR over the period between 2017 and 2024. The market, which held an opportunity worth US$186.0 million in 2017, is expected to rise to US$245.9 million by 2024. The global market for A2P SMS is expected to rise at a 4.9% CAGR over the said period and rise from a valuation of US$41.5 billion in 2017 to US$58.01 billion by 2024.

Bulk SMS Providers to Remain Key End Users of A2P SMS APIs

Presently, the end-use segment of bulk SMS providers is the largest contributor to the A2P SMS and API market. In 2017, the segment accounted for over 34.1% share in the global market and is expected to expand at a 4.3% CAGR from 2017 through 2024, retaining its dominance in the global market through this period. The rising popularity of bulk A2P SMSs as an effective and cheaper mode for undertaking business communications has helped the segment remain at the forefront of the market in the next few years as well.

Other end-use segments of the global A2P SMS and API market such as SMS aggregators, marketers/resellers, and telecom operators are also expected to expand at equally healthy paces over the forecasting horizon. The segments of SMS aggregators and telecom operators are both expected to rise at 4.1% CAGR from 2017 through 2024.


Traditional API to Retain Dominance but Cloud-based Applications to Provide Most Promising Returns

Owing to deployment across a large number of industries, the technology behind traditional A2P SMS APIs are presently the leading contributor to the global A2P SMS and API market revenues. The segment accounted for 55.3% share of the market’s overall revenues in 2017 and is expected to retain its dominance from 2017 through 2024 as well, but lose prominence to the cloud API segment. The cloud API segment is expected to expand at a 4.3% CAGR over the said period, during which the segment of traditional API is expected to rise at a relatively less 3.9% CAGR. 

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