Smart TV Sticks Market: Promising Growth Opportunities and Forecast 2019 - 2027

 Smart TV Sticks Market – Overview

The growth of the global smart TV sticks market is expected to be high over the course of the given forecast period. Smart TV sticks are devices that turn regular TV into a smart TV. With the help of this device, a user can easily watch online content available on the internet. There are several apps available that provide the facility for viewing online content. Moreover, the interruption of breaks and advertisements while viewing is also low and thus proving to be the biggest driving factor for the growth of the smart TV sticks market.

Smart TV Sticks Market – Notable Developments

Some of the recent developments in the global smart TV sticks market are given below:

  • Recently, Amazon launched Amazon Firestick 4K for the Indian market. It has revolutionized the online content viewing in the country. With the recent 4K streaming feature, the company is set to capture large section of the Indian market.

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Smart TV Sticks Market – Drivers and Restraints

There are numerous driving factors that are influencing the growth of the global smart TV sticks market. One of the key driving factors for the growth of the market is the increasing popularity of online streaming channels such as Netflix, Amazon Prime, and HULU among others. Moreover, other leading brands are also launching their own online streaming channels. This has thus created the demand for smart TV sticks across the globe.

Smart TV sticks are offering customers a unique experience of on the go entertainment and content of their choice. Moreover, they provide an unrestricted access to all kinds of content with ease. The consumers are paying only for the content they watch instead of a full-blown package. This has revolutionized regular TV viewership and thus helped in the growth of the market.

Several TV channels have started broadcasting their regular shows online through streaming channels. Advantage of watching their favorite shows and movies without interruptions is also one of the key reasons for the growing popularity of the global smart TV sticks market.

Smart TV Sticks Market – Geographical Outlook

The global smart TV sticks market has five key regional segments viz. North America, Latin America, Europe, Middle East and Africa, and Asia Pacific. Of these, currently the global smart TV sticks market has been dominated by the North America region. One of the primary reasons for the consistent domination of the region is the early availability of new technology. The North America region accounted for nearly half of the overall market share in 2018. Also, recent surveys and studies have shown that the region is the largest consumer of OTT content. For example, the average monthly viewership in the US home is around 49 hours. This number considerably trumps other countries. Naturally, the market in the region is growing at a great pace.

This intelligence report by TMR is the outcome of intense study and rigorous assessment of various dynamics shaping the growth of the market. TMR nurtures a close-knit team of analysts, strategists, and industry experts who offer clients tools, methodologies, and frameworks to make smarter decisions. Our objective, insights, and actionable analytics provide CXOs and executives to advance their mission-critical priorities with confidence.

The scrutiny of the various forces impacting the dynamics of the market, and key and associated industries, guides enterprises in understanding various consumer propositions. Our clients leverage these insights and perspectives to enhance customer experience in the fast-paced business environment.

All our insights and perspectives are broadly based on 4 Pillars or Stages: ASBC-S, which offer an elaborate and customizable framework for the success of an organization. The essence and the roles of these in organizational successes are highlighted below:

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