Fresh Meat Packaging Market is Expected To Witness A Sustainable Growth 2020-2028

 Fresh Meat Packaging Market: Introduction

Transparency Market Research delivers key insights for the fresh meat packaging market in its published report, which includes global industry analysis, size, share, growth, trends, and forecast for 2020–2028. In terms of revenue, the global fresh meat packaging market is projected to expand about 1.4x its current market value by the end of 2028, owing to the fueled demand for flexible and transparent packaging, which ultimately facilitates the fresh meat packaging market growth. The vacuum skin packaging stand up pouches segment is likely to create an incremental opportunity of more than US$ 257 Mn between 2020 and 2028.

Fresh meat packaging is gaining significant traction nowadays due to the characteristics such as longer shelf life, cost-effectiveness, and more efficient packaging offering. Many of the retailers and butchers are shifting to use effective barrier or shrink films as a packaging solution, as the films have high tear resistance and high yield. Moreover, moisture-free packaging is the major concern among many end users for ensuring their product safety and shelf life. Machine automation is the new future, which allows vacuum enabled packaging of meat products. This increases speed of packaging and speed ups production activities ensuring maximum productivity of the organization. Therefore, lucrative sales opportunities are expected for fresh meat packaging in near future.

For better market understanding, research team has considered consumption and sale of fresh meat packaging as per various materials used for manufacturing of fresh meat packaging formats across five regions. End users are more inclined toward eco-friendly materials; therefore, the consumption of non-biodegradable material-based fresh meat packaging is rapidly increasing. As per the TMR analysis, North America region is anticipated to hold a market share of more than 30% in the global fresh meat packaging market by 2028. Europe and Asia Pacific are expected to collectively dominate the market in 2020, owing to high consumption of fresh meat in both regions.

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Adoption of Transparent Packaging Solutions to Boost Sales

The adoption of clear packaging formats by fresh meat packaging manufacturers is seen currently. The reason behind the plan is to boost sales as transparent packaging helps in product visibility and in gaining consumer trust.

Transparency of a package is very important, as it indicates product quality. The demand for transparent packaging is on a high scale, especially in the food & beverages industry. Thus, the clear packaging of the product helps consumers to make comparative decisions, while choosing one out of two competitors product.

Transparent packaging are manufactured by using films, as they offer gloss and superior clarity to the package. This also saves labelling, printing, and other additive costs over packaging, as majority of the outer surface is meant to offer evident and see-through packaging. A considerate number of consumers make buying decisions at the point of purchase, which is likely to be influenced by packaging. Therefore, the adoption of such packaging solutions is likely to boost the sale of fresh meat packaging in the market.