Eco-friendly Labels Market: Research Revealing The Growth Rate And Business Opportunities To 2021-2029

 Eco-friendly Labels Market: Introduction

Transparency Market Research (TMR) provides key valuable insights for the eco-friendly labels market in its published report, which incorporate global industry analysis, size, share, growth, opportunities, trends, and forecast for 2021–2029. In terms of revenue, the global market is anticipated to expand 1.8 times of current market value by the end of 2029, due to increasing demand for eco-friendly and sustainable packaging across several countries, about which TMR offers detailed insights and forecasts in the eco-friendly labels market report.

Labels are primarily used for the effective representation of must-know information. Therefore, the shelf life of labels is an important concern for manufacturers and consumers as well. Besides, increasing scrap, landfill, and pollution are creating sustainability challenges for the people. In order to reduce the impact of this, consumers are gradually moving toward environment-friendly packaging and labelling solutions. Eco-friendly labels are a type of labels that are manufactured to restrict the damage to the environment by reducing carbon footprint.

They are sustainable with different properties such as biodegradability and recyclability, which help resolve environmental concerns, thereby increasing consumption of these labels across the globe. As eco-friendly labels are made of easily degradable materials such as paper and bio-plastic, recycling of these labels becomes easy when converted into scrap. Furthermore, to increase the shelf life of the labels, key players are laying emphasis on manufacturing high strength labels that can sustain in any environmental condition.  

Premiumization: Key to Increase Sales of Eco-friendly Labels

As per consumer sentiment analysis, eco-friendly packaging solutions grab more attention of consumers, thus increasing sales of the product. Eco-friendly labels increase the aesthetics and shelf appearance of a product. As these labels add a premium look and value to the product, some of the end users are considering eco-friendly labels as an effective tool for branding and promotions of their products. End users, including food and beverages, cosmetics and personal care, and apparels are opting for flexographic printed or digitally printed eco-friendly labels for increasing product sales.

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The eco-friendly labels help the product to describe its nature, characteristics, and features, depicting whether it is 100% biodegradable or not, recyclable or reusable. In addition, this aids in the consumption of eco-friendly or sustainable product, which, in turn, creates demand for eco-friendly labels in the market.

Therefore, as per the TMR analysis, the demand for eco-friendly labels is forecast to rise during 2021–2029, owing to high demand for standardized products due to their quality and features in terms of sustainability.

Key Players Focus on Product Innovations

Owing to the growth of key end-use industries such as food & beverages, pharmaceuticals, personal care & cosmetics, etc., mounting demand for eco-friendly labels is projected during the forecast period. Therefore, key players are planning to increase investment in developing new technology-based eco-friendly labels and new product launches in the market. For instance:

  • In May 2021, FLEXcon launched a new product range, which features novel V-52RE adhesive designed to eliminate cleaning during PET recycling process that enhances the use of primary eco-friendly labeling options
  • In October 2019, Absolut partnered with Carlsberg for the development of recyclable paper bottle and bio-based paper, which uses FSC 100% sustainable label

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