Drive-in Movie Theater Market: To Surge At A Robust Pace In Terms Of Revenue Over 2020 - 2030

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Drive-in Movie Theater Market: Introduction

  • The history of drive-in movie theaters dates back to 1930s. In 1932, the first drive-in movie theater was patented in Camden, New Jersey, U.S. A drive-in movie theater, sometimes also referred to as a drive-in cinema, operates similar to regular cinema theaters. However, operating costs of drive-in cinemas are relatively low, as they are in open area and do not involve air conditioning facilities like standalone cinema halls. A drive-in movie theater comprises a projection booth, a big outdoor screen, a concession stand, and a huge parking area for vehicles.

Key Drivers of the Global Drive-in Movie Theater Market

  • Rising consumer spending on recreational activities and growth in urban population are driving the demand for drive-in movie theaters across the world. Furthermore, young consumers are preferring drive-in movie theaters as an alternative to standalone or in-seat theaters. Technology advancement and rising consumer awareness in untapped markets are expected to boost the market in the near future.
  • Rise in disposable income in emerging economies is prompting consumers to spend on multiple entertainment alternatives. Modernization of drive-in theaters and increasing number of local players are attracting potential audiences to enjoy open-air cinemas in their own automobiles. Global movie theater chains are renovating old drive-in movie theaters with the use digital technology to target modern and young consumers.

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COVID-19 Pandemic to Offer Significant Opportunities in the Coming Years

  • Rules of social distancing during the pandemic have led to the resurgence of drive-in cinema in different parts of the world. Drive-in cinemas were widely preferred during lockdown days, as indoor cinema theaters were unable to operate due to the restrictions on mass gatherings.
  • Uncertainty in the vaccine programs and the introduction of new coronavirus strain in Europe and South Africa are anticipated to further promote the adoption of drive-in movie theaters over standalone theaters. For instance, in July 2020, The Philippines’ shopping mall chain SM Supermalls opened the country’s first drive-in theater near SM City Pampanga.

Asia Pacific to Become a Major Market for Drive-in Movie Theaters by 2030

  • Based on geography, the global drive-in movie theater market is classified into South America (SA), North America (NA), Europe (EU), Middle East & Africa (MEA), and Asia Pacific (APAC).
  • Country-level bifurcation of the North America market includes the forecast and analysis for the U.S., Canada, and Rest of North America. Country-level analysis and forecast for the Europe market includes historical and forecast analysis for the drive-in movie theater market in the U.K., Germany, France, and Rest of Europe.

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