Kitchen Appliances Market: Countermeasures Of Economic Impact And Marketing Channels To 2017 - 2025

 In today’s modern world, consumers expect their kitchen space to be hassle-free and more user-friendly. Modern kitchen appliances are turning smarter with the advent of technological elements adopted into these appliances. Even the households in developing countries are accommodating modular kitchens in their homes.  Built-in kitchen appliances are the integrated appliances permanently installed inside the kitchen space. Built-in appliances are space savers, while serving their basic functionalities. These integrated appliances are gaining importance due to the increase in the number of tiny homes owing to population growth across the globe. Moreover, these built-in kitchen appliances furnish seamless aesthetics in the overall look of the cooking area. Such integrated kitchen appliances are flexible enough for daily cleaning and maintenance.

The population of working women is increasing across the globe. Moreover, women also spend time outside the home space and their working space. The societal concept of women belonging to the kitchen space is slowly dying from the urban culture as men contribute equally to household chores. Furthermore, rising premium residential constructions are being patronized due to higher disposable income and purchasing power. Additionally, nuclear families are increasing across all the regions. There has been an increase in walk-ins of consumers into modern retail formats such as malls, supermarkets, and hypermarkets. Hence, market players in the built-in kitchen appliances space are focusing more on capturing this retail space. All the top players in this market are competing to come up with technological innovations in diverse built-in kitchen appliances. These factors are influencing and driving the global built-in kitchen appliances market.

However, rising cost of adoption of built-in kitchen appliances is posing a challenge to existing players in this market. On the other hand, the global built-in kitchen appliances market is expected to gain from the online sales platform. Customized solutions can bring in more customers to the built-in kitchen appliances market. Customers across the globe are given flexible payment options while purchasing diverse built-in kitchen appliances.

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On a macro level, governments are initiating and focusing more on energy-efficient plans for electronic appliances. Therefore, companies in the built-in kitchen appliances market are coming up with energy-efficient labels on their respective built-in kitchen appliances.  Financial companies are engaging more with such players to capture the market from a diverse class of customers. From the technology point of view, kitchen spaces are getting smarter in the built-in kitchen appliances segment. These built-in kitchen appliances are introducing different color combinations in the cabinet areas to give it a more sophisticated look, incorporating more textures and diverse materials. Additionally, large construction companies and interior designers are partnering with players in the built-in kitchen appliances market. These factors are the key trends for the built-in kitchen appliances market.

The global built-in kitchen appliances market is segmented on the basis of product type, distribution channel, and application. On the basis of product type, the market is segmented as built-in ovens, built-in hobs, built-in hoods, built-in-refrigerators, built-in dishwashers and others. Furthermore, built-in kitchen appliances are available to end-users from both online and offline distribution channels. The offline distribution channels are the supermarkets and hypermarkets, specialty stores, independent retailers, and others. Built-in kitchen appliances are adopted in both residential as well as commercial applications.

Some of the prominent players in the global built-in kitchen appliances market are BSH Hausgeräte GmbH, Electrolux Group, Haier Inc., The Whirlpool Corporation, Hangzhou Robam Appliances Co., Ltd, Elica Corporation, Vatti Corporation Limited, Panasonic Corporation, Gorenje Group, Arcelik AS, GD Midea Holding, Guangdong Vanward Group Co Ltd, MacroGrace Interiors, and Esalba A.S.