Advanced Analytics Market: Growing Accumulation of Data and High Demand For Data Analytics

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Globally, the demand for big data have increased at a significant rate due to increasing cloud services, growing accumulation of data, and high demand for data analytics. All these factors have boosted demand in the global advanced analytics market. With cloud-based services becoming mainstream along with its seamless connectivity led in growth of data sharing and analytics.

Growing preference for advanced technologies along with business intelligence and analytics are also accelerating growth in the global advanced analytics market. Use of advanced analytics helps in taking decisions in a much quicker manner, improves processes, and helps in identifying opportunities, thus, augmenting demand in the global advanced analytics market.


Alongside these factors, various other growth factors are presented in the report that helps key market participants in taking well-informed decisions. Competitor’s analysis, regional growth, and leading segments all are given in the report.

Organizations from different sectors are deploying advanced analytics to get their hands on raw data to predict future trends. Companies operating in healthcare, banking and finance, retail and consumer goods, government, defense, and various other industries are using advanced analytics. For example:

  • Brightree introduced an analytics platform for HMEs that helps in KPI tracking, provide workflow insights, peer benchmarking reducing users efforts to aggregate data themselves. Brightree’s Advanced Analytics based on large number of data points helps HMEs with scalable data solutions. This will benefit companies in making advanced and well-informed decisions varying from business operations, revenue cycle management, and resupply programs.
  • PrevenTech™ is solution introduced by Cummins Inc (CMI) that helps in digital monitoring and reporting solution by detecting potential equipment health issues. It will help in mitigating performance impact and enhance mine site productivity with smooth service planning and maintenance.


Some of the other key players in the global advanced analytics market are Angoss Software Corporation, SAS Institute, Fico, SAP SE, Oracle Corporation, IBM Corporation, KNIME AG, Statsoft, and Microsoft Corporation.


Significant rise in market competition, an ongoing trend has boosted growth in the global advanced analytics market. Rising significance of data may it be structure or unstructured has now a crucial role to play, which will further expand growth opportunities in this market. Moreover, availability of different advanced analytics such as text analytics, predictive analytics, and customer analytics decision support and optimization applications that provide advanced results have bolstered demand in the global advanced analytics market.

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