Smartphone Market - Growing Dependency On Smartphones For Organizing Work and Personal Data and Affordability of The Device
Smartphones have become a necessity rather than luxury. More than
half of the global population own smartphones. It is a comprehensive,
portable device which helps in communication, data storage, and gives
accessibility to huge data available from around the world.
Smartphones have substituted technologies such as large desktop
computers, expensive cameras, and landline phones. Presently,
smartphones are available at much lower price than they were five
years ago; therefore, people of all income groups can afford them.
This has increased sales of smartphones across the globe.
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Smartphones are available in various sizes, price range, and supports
different operating systems. People use smartphone not only for calls
but also for browsing, storing data, and clicking photographs.
Smartphone penetration has increased in the last two years. The
smartphone market has reached market maturity in some countries.
The global smartphone market is segmented based on operating system,
distribution channel, RAM size, price range, size, and region. In
terms of operating system, the market is segmented into Android, iOS,
and Windows. Based on distribution channel, the market is segregated
into online channel and offline channel. The offline channel segment
is further bifurcated into single store and multi-store. In terms of
price range, the market is divided into below US$ 100, US$ 100-200,
US$ 200–500, US$ 500 and above. Based on RAM size, the market is
categorized into below 2GB, 2GB–4GB, and up to 8GB.
Android is the most popular operating system among end-users,
followed by iOS. Demand for Windows operating system has declined
over the last few years.
Smartphone manufacturers use a combination of both online and offline
platforms for the sale of their devices. However, as of 2017, the
offline platform (single and multi-brand store) was a highly
preferred distribution channel. Among single and multi-brand stores,
people prefer buying smartphones from multi-brand stores as these
stores offer various discounts on devices.
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Based on region, the global smartphone market is segmented into North
America, Europe, Asia Pacific, Middle East & Africa, and South
America. Asia Pacific dominates the smartphone market, followed by
North America and Europe. Smartphone replacement is a key trend
driving the smartphone market in these regions. Furthermore, the
market in Asia Pacific is projected to expand significantly due to
the presence of leading players such Xiaomi Corporation, One Plus
Corporation, and Huawei Technologies Co Ltd.
The smartphone market is witnessing decline in revenue and shipment
due to market maturity in some countries. People in several countries
are not frequently replacing their older phones. They prefer
repairing and refurbishing their devices, which is adversely
impacting the smartphone market.
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