Corporate Wellness Market: Rise In Awareness Regarding Health and Wellness In Organizations

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The global corporate wellness market was valued at US$ 29,266.9 Mn in 2017 and is expected to expand at a high CAGR of 9% from 2018 to 2026, to reach an estimated value of US$ 61,690.9 Mn by 2026, according to a new report published by Transparency Market Research (TMR) titled “Corporate Wellness Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2018–2026.” The report suggests that the rise in awareness about health and wellness among employers and employees across the globe is likely to drive the global corporate wellness market from 2018 to 2026.


North America and Europe are expected to dominate the global corporate wellness market, in terms of revenue, during the forecast period. Factors such as high health care expenditure and availability of a wide range of providers of corporate wellness services boost the corporate wellness market in these regions. The market in North America is expected to register the highest growth rate of more than 11% during the forecast period. The corporate wellness market in Asia Pacific is expected to register the second-highest growth rate of more than 9% during the forecast period. The corporate wellness markets in Latin America and Middle East & Africa are likely to expand at a sluggish growth rate during the forecast period.

Government support for corporate wellness programs has increased along with rise in health concerns among people with chronic conditions such as obesity and diabetes. A federal legislation has also sought to cut escalating health care costs. A provision in the 1996 HIPAA (Health Insurance Portability & Accountability Act) offers employers to reduce the cost of health insurance premiums for employees practicing health-promoting activities. The provision has provided up to 20.0% of reduction in the employees’ regular premium cost.


The health risk assessment segment accounted for a major market share in 2017. It is likely to dominate the global corporate wellness market during the forecast period, due to rise in awareness among employers, increase in the incidence of chronic diseases, and surge in the spending on health care. Fitness is projected to be the second-most lucrative service segment by the end of the forecast period, due to rise in the incidence of chronic diseases in a majority of developed and developing countries such as the U.S., China, Japan, Germany, and Australia. Fitness programs have gained significant popularity in the last few years, due to rise in awareness and government initiatives for promoting workplace fitness.



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