Online Survey Tools Market: Global Business Growth, Demand, Trends, Key Players And Forecasts Till  2020 - 2030

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Global Online Survey Tools Market: Key Drivers and Restraints

  • Growing demand to make smarter business decisions is estimated to boost the demand for online survey tools during the forecast period.
  • Rising need to track consumer behavior in real-time to assist in decision making is also estimated to boost the demand for the software across the globe.
  • Rise in adoption of marketing automation features is estimated to boost the demand for online survey tools across the globe. Online survey tools reduce the time and effort required for repetitive tasks and automates the whole process of surveys.
  • Online survey tools provide the ability to automatically send the collected leads to an email processor, which makes the process easier; this is estimated to propel the market during the forecast period
  • Increased demand for multiple surveys triggering options such as on-exit, on-load, on-click, on-scroll, etc. in real-time across the globe is anticipated to boost the demand for online survey tools during the forecast period.
  • However, data security and privacy concerns are expected to hamper the online survey tools market during the forecast period
online survey tools market 1

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Impact of COVID-19 on the Global Online Survey Tools Market

  • Increasing cases of COVID-19 across the globe is resulting in economic slowdown. Developed countries are strongly affected by this pandemic. Businesses have been adversely impacted in most countries due to partial or full lockdown. However, COVID-19 has a positive impact on the online survey tools market due to increasing use of online surveys tools or software across the globe to make more informed decisions before making any purchase. For instance, 2Checkout.com, Inc. conducts surveys to study the impact of COVID-19 on online businesses. The main aim of conducting this survey is to innovate, improve the offerings of merchants, optimize processes, and enhance communication between consumers and merchants. Additionally, International Trade Centre (ITC) conducts online worldwide surveys to assess the economic impact of the coronavirus pandemic on global businesses.

North America to Hold Major Share of the Global Online Survey Tools Market

  • In terms of region, the global online survey tools market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America
  • North America dominated the global online survey tools market in 2019, due to the presence of financially strong, wealthy people in the region. The U.S. is the key country in the region because it has a strong economy and technologically advanced players.
  • The online survey tools market in Asia Pacific is projected to expand at a rapid pace during the forecast period. This can be attributed to rapid adoption of technology and advanced tools along with increased digitalization in the region.

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