Digital Asset Management Market: Trends & Opportunities with Forecast 2017 - 2025

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The vendor landscape of the digital asset management is highly consolidated with the presence of a handful players in the market, says Transparency Market Research. Some of the major players in the digital asset management market are Cognizant Technology Solutions Corp, Hewlett-Packard Company, Oracle Corporation, Oracle Corporation, Dell Technologies, and IBM Corporation.
These players are focusing towards business expansion, acquisition and mergers and collaboration in order to concretize their market position. Along with this, they are looking to strengthen their geographical reach and customer base in order to garner majority of share. 
Transparency Market Research estimates that the global digital asset management market, which valued at US$1,732.5 mn in 2016, will exhibit an excellent CAGR of 15.6% from 2017 to 2025 and account for US$6,327.8 mn in 2025.
Regionally, North America is expected to hold a majority of share in the digital asset management market during the forecast period that is   from 2017 to 2022. This is mainly because the region has a high concentration of media and entertainment industries.  Further on the basis of type, the small and medium enterprises (SMEs) segment is expected to grow at a significant  CAGR rate during the forecast period owing to the dependency of the organisation on digital asset management as compared  to the  larger enterprises.
Increasing Penetration of Smartphones to Offer Lucrative Opportunities
The digial asset management market is expected to grow at a significant pace in the coming few years, thanks to their ability to solve business complexities for better cost optimization on their business processes.  In the coming few years, several companies are focusing on improving their online marketing presence as ecommerce has emerged as prominent point of sales. Further, rise in digital marketing activities across the globe has splure the  need for organizing digital assets.
he Digital Asset Management comprise of a number of solutions and services that helps in store, organize, access, and share their rich media content of any organization. The service segment comprise of end user expenditure on consulting, implementation, and training & support where as solutions consist of several things such as analytics, asset and metadata archiving, creative tool integration, lifecycle & rights management and video management.

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