Toaster Market - Increase in Number of Fast Food Restaurants

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Toaster Market – Introduction

Toaster is a small electric appliance designed to expose different types of sliced bread to radiant heat. Companies are introducing latest technologies in the global toaster market to increase the product demand. Furthermore, introduction of energy efficient toasters is expected to fuel the growth of global toaster market.

Global Toaster Market – Competition Landscape

De’Longhi Appliances S.r.l.

De’Longhi Appliances S.r.l. was founded in 1902 and is headquartered in Treviso, Italy. It has presence in 40 countries. The company has a worldwide distribution channel and operates from four offices. It also has direct commercial subsidiaries in 33 countries. As of 2017, the company had 8,396 employees. The De'Longhi Group operates their business through four brands: De'Longhi, Kenwood, Braun, and Ariete. Some of their popular toaster models are ICONA elements CTOE, Scultura CTZ, Distinta Flair, Distinta CTI, Argento, Avvolta CTA, and others.

Hamilton Beach

Incorporated in 1910, Hamilton Beach is headquartered in Glen Allen, Virginia, the U.S. The company markets, designs, and distributes home appliances and commercial restaurant equipment. Major markets of Hamilton Beach are the U.S., Canada, and Mexico. The company sells a large number of home appliance products and their accessories. Moreover, it also provides new recipes and tutorials on its blogs where employees display ways to use small kitchen appliance and offer tips to improve food quality. Some of their key products are air fryers, blenders, garment steamer, blenders, food dehydrators, food processors, irons, juicers, knife sharpeners, multi cookers & pressure cookers, stand mixers, toaster ovens, toasters, wine openers, and sous vide.

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Major companies operating in the global toaster market are Hamilton Beach, De’Longhi Appliances S.r.l., KitchenAid, Cuisinart, Star Manufacturing, Black & Decker, Breville USA, Inc., West Bend, Waring Commercial, and Dualit Limited. Companies are working on new product launches to increase their revenue in the market. For instance, U.S.-based Cuisinart has launched digital air fryer toaster ovens and normal air fryer toaster ovens, which have built-in air fryers.

Global Toaster Market – Driver

Increase in Number of Fast Food Restaurants

Rise in the number of food joints and fast food restaurants globally is driving the toaster market. There has been a surge in the number of coffee shops, quick service restaurants, and cafes. Toasters can help cook food quickly, which is driving food joints to purchase this product. In addition, companies are offering user-friendly toasters that cook fast and are easy to use. The demand for smart toasters is also high in the market. These products can be integrated with smartphones and other connected devices. For instance, Griffin Technology’s Connected Toaster uses Bluetooth for smartphone app connection. This application can store, track, and recall toasting preferences of users and ensures the desired end-product.

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