Application-to-Person (A2P) SMS and API Market: Rising Mobile Phone Users as Growth Engine for Global A2P SMS and API Market
In the fairly consolidated global application-to-person (A2P) SMS and
application program interface (API) market, the top five vendors,
including Twilio Inc., Syniverse Technology, and CLX Communications
accounted for well over half of the overall A2P SMS and API market
revenues in 2017. Owing to the lucrative growth that the market
currently offers, many new vendors are entering the fray with their
A2P SMS APIs at a continuous pace. The rising number of vendors in
the market is expected to intensify competition in the market in the
next few years.
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In the intensely competitive market, releasing APIs as open source
applications is among one of the most evident strategies among key
vendors. Leading companies in the market, including Syniverse
Technologies, Nexmo Inc., and Twilio Inc., have followed the trend in
the past years with an aim of reaching out to a larger developer base
across the globe. Moreover, so as to develop loyalty among developers
about their products, A2P SMS and API providers are also following
the course of offering technical support for resolving technical
glitches that may occur while integrating the APIs in any app at no
extra cost.
The rising discontent surrounding the conventional ways of ensuring
security of crucial consumer data during online transactions has
paved way for the two factor authentication (2FA). Owing to the
provision of an extra layer of security and authentication to the
consumers, 2FA is gradually becoming the first choice for enterprises
across the world. As per a 2015 report published by The Dialogue
Group, a leading company operating in the field of A2P SMS traffic
monetization software and services, 2FA will become the most
preferred security validator for online transactions in the next few
years.
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The rising preference to 2FA is expected to substantially boost the
A2P SMS and API market. Along with this, the increasing usage of A2P
SMS for mobile marketing is also expected to drive the A2P SMS and
API market in the near future. The rising global population of mobile
users is allowing several industries to reach out to a larger base of
potential consumers through A2P SMSs.
In the past few years, communication lines of mobile network
operators (MNOs) have become highly vulnerable to security breaches
owing to the lack of effective security tools. According to an
article published on ITProPortal.com in 2016, most MNOs across the
globe still use firewalls that were installed before 2012, which are
unable to provide the necessary visibility required to detect and
ward off gray routes and other security threats. The website also
suggest that gray routes hold over 2/3rd of A2P SMS traffic across
the globe, which essentially highlights the fact that 1/3rd of A2P
traffic can be monetized by MNOs. Illicit traffic and security risks
are expected to have a substantial impact on the overall
profitability of A2P SMS and API market in the next few years.
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